FILM FESTIVALS - Catalogue Marketing

For each of the campaigns listed below we produced a high profile film festival that toured 50 cinemas in the UK and was purpose designed to promote our client’s catalogue releases on home video.

CATALOGUE PROMOTION: The comprehensive multiplatform campaign included:

• call to action ads in over 16 million printed cinema monthly programme guides,
  approximately 4 million direct mailed
• regional and national print media coverage of the festivals
• 500X3min. on screen cinema advertisements
• FSDUs in national retailers including HMV, Virgin Media and ChoicesUK